ARC receives Lilly Endowment grant for disaster readiness and relief Lilly Endowment Inc. Provides awarded two grants totaling $3 million to the American Crimson Cross to aid disaster relief and readiness. A $1million grant will allow the Crimson Cross to help people immediately suffering from disaster; a $2 million grant can help the firm create a simpler, more responsive it system to meet the needs of people in need, workers, and community partners How long do you leave baking soda on shingles? . The importance of these leadership presents is proven when the Crimson Cross immediately responds, as it offers since March 2 when tornadoes affected occupants in seven states, including Indiana.